A Digital Presence

ClearviewCampground.com

I believe my grandfather was an incredible man. He and my grandmother raised six children, cared for their elderly parents at home, worked full time, and built his business from nothing. He was old school. Not in an ironic way, like I sometimes think of myself. Really, honestly old school. As an example, I remember spending summers at Clearview as a kid and Pap listening to Pirates baseball on the radio. I didn’t really get it. Why would anyone listen to a sporting event that they could just as easily watch on TV?

He did not ever use a computer, nor did he ever process a credit card for his business. Old school. My modern Clearview needs to do both of those things, and well. So this winter was spent researching POS equipment and merchant servicing software. I’m pleased that in 2018, in the 44th year in operation, Clearview Campground accepts digital dollars. As evident by this website, we have moved into the millennium! While I admit that we’re starting small, I’m excited about the opportunities that integrating technology bring to the table. I can run the business from anywhere I have decent cell phone reception.

Pap would be amazed at everything we can do. Heck, I’m amazed. We now process your credit card from anywhere on the property. You can have your receipt printed, texted, or emailed. Analytics and insight come in immediately. Data syncs, records are accurate, and my accountant is happy. A little technology goes a long way! I will try to keep Clearview a little old school. That’s a lot of what I love about the place. Now that I understand the beauty of listening to baseball, I’ll keep the Bucs on the radio. I’m certainly not going to run the business without a computer. Now, if only I could get an app to side a building…

All this modern technology just makes people try to do everything at once.                  – Bill Watterson

Bill hit the nail on the head. I look at all that time I’m saving and think, “Gee, I really could be doing something else.” So what do I do? Tear down a building, and put it back up. Only this time with indestructible metal siding. I know what you’re thinking, and I was thinking it too. I don’t know anything about siding a building. That’s true, but I also don’t know anything about owning a campground. Why should a little detail like that get in the way? It couldn’t be that difficult.

Well, it turns out that while it’s not impossible to figure out, hanging twelve feet sheets of metal siding, in the rain, isn’t exactly a stroll in the park. Of course, one could wait for better weather, but I don’t really have a lot of free time, so waiting isn’t in my cards. Over two weekends, my father and I knocked out a pretty solid job. The crimson siding, and brown roof look fantastic together. More importantly, the old school office that my grandfather erected in 1974, will continue to function well into our digital age. Oh and I listened to sports while we worked. Only it was Penguins hockey, and it was playing from my cell phone instead of a radio. But I still think that’s a little old school.

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